Um novo contrato no valor de R$ 3,5 milhões foi formalizado entre o Departamento Estadual de Trânsito do Acre (DETRAN/AC) e a empresa Thera Publicidade Ltda., conforme publicação no Diário Oficial do Estado. O contrato, que tem validade de 12 meses (R$ 291.666,66 por mês) e pode ser estendido por até 10 anos, prevê a contratação de serviços de publicidade.
O documento estabelece que a empresa será responsável pelo planejamento, criação e distribuição de campanhas voltadas para a educação e conscientização no trânsito. A parceria visa, segundo o DETRAN/AC, fortalecer as ações de comunicação do órgão.
De que forma o investimento de R$ 3,5 milhões em publicidade se traduzirá em benefícios diretos e mensuráveis para a segurança da população no trânsito do Acre?
Quais são as garantias de que este não será apenas mais um gasto público sem resultados efetivos?
🏛 Órgão/Município: Departamento Estadual de Trânsito – DETRAN/AC
📑 Diário Oficial: Página 79
📆 Data: 3 de Outubro de 2025
O Conterraneo
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